
Green Is the Real Color of the Year: Why We’re All Craving It
When Pantone announced its Color of the Year 2026, the reaction online was far from mild. Many design enthusiasts went as far as calling Pantone’s pick outright rage bait, arguing that a “non-color” hardly feels worthy of a Color of the Year title. The choice simply didn’t resonate with what people have been gravitating toward for years. Because let’s be honest: the collective call for green has been loud, steady, and incredibly consistent. And there’s a reason for that. Green is the perfect colour for turbulent times …

